For a while after its debut, the show made no attempt to hide some of its contestants' mercenary attitudes towards dating.
The show featured young people talking extremely bluntly about what they wanted in a potential mate and what they didn't, and some of them were quite headlines around the world after a 20-year-old female contestant famously rejected a man who asked her if she'd go bike riding with him on a date, to which she replied: "I'd rather cry in a BMW [than laugh on a bicycle]." The "BMW" incident and a number of other high-profile stunts on the show, many of which revolved around the male contestants' wealth or lack thereof eventually led to government intervention.
; literally: "Not Sincere, Don't Disturb", known in English as If You Are the One) is a Chinese dating game show hosted by Meng Fei.
According to Beijing-based CSM Media Research, the audience ratings for Fei Cheng Wu Rao - which as of May 22, 2013 had screened a total of 343 episodes - were 2.77 percent of television viewers, or 36 million, twice as many as the nearest competitor for that timeslot.
The pair drew inspiration from the Taken Out format, however when the rights for that show were instead won by a rival network, If You Are the One was launched instead.
Wang said that the show is a window into Chinese society at large, and that through it, "you can tell what China is thinking about and chasing after." The show's focus was intended to be young professionals.
While most of the contestants are in their twenties, there have been instances of male contestants as old as 48 appearing on the show.
Viewers in China can stream the show online or just catch it when it's on TV.
Outside China, the show is also broadcast with subtitles in Australia.
In 2013, the show began broadcasting on SBS 2 (now SBS Viceland) in Australia, in an hour-long version with English subtitles provided by SBS.
If You Are the One has been a ratings success in China and is now the highest-rated show for Jiangsu TV. The show is viewed internationally over the internet and satellite television.
It was first broadcast on January 15, 2010, and originally aired twice a week on Saturday and Sundays until December 2014.
Since January 2015, It currently airs on Saturday nights at 8 pm on Jiangsu TV.
More or less immediately, the man picks one of them in secret that appeals to him.