And she did: On JDate, Match.com, and e Harmony, she met guys who were six inches shorter or 30 pounds heavier than advertised; who picked expensive restaurants and passed the check to her; and who told her, mid drink, that they were married.
One night, after another bad match and a solo bottle of wine, Webb rejoined JDate—this time posing as a man, to check out her competition. Webb crafted 10 male profiles so perfect they had to be fake (sample code name: Jewish Doc1000) to gather data: what the site's most popular women looked like, which keywords they used, how they timed their messages.
"If someone said to you 'I'm uncomplicated, generally in a happy mood, and I like to do stuff,' you'd want to hang out with him or her, right?
" Webb found that the most successful profiles were purposefully casual, under 500 words, and just detailed enough—specific, but not to the point of alienating someone ("like" HBO dramas, but don't zero in on ). Davis cites psychological studies that say the mind can easily grasp groups of three: "So stick to three interests, three words to describe your ideal match, or three favorite movies." Webb advises against mentioning your job, using foreign words, or referring to yourself in the third person.
Your username is the identity you project to the world of online dating sites and the secret to a good username is to not make a bad one!
First impressions count …especially with online dating profiles.
And save the sarcasm: "Instead of seeming witty and clever, those women just sounded angry."3.
Get Photo-Ready Dating service How About We found that users who uploaded at least three photos received twice as many messages as those who had just one.
The language of love: Physically fit or perceptive men attracted between 60 and 70 per cent more interest from women who wanted to get to know them better, while sweet, ambitious or funny women saw between 20 to 45 per cent more approaches, which could lead to a date (stock image) Words used on a profile were shown to have a larger impact on women’s decision to approach men at between 64 and 69 per cent, while men are slightly more biased towards a pretty face, with only 43 to 46 per cent being more swayed by words.‘While the research shows certain words serve to grab fellow daters’ attention, at e Harmony we know that daters are looking for quality dates every time.
At 30, after a breakup that involved spotting her boyfriend draped around another woman, digital strategist Amy Webb decided to try meeting men online.
"It's like being in more than one social circle." She suggests joining one mainstream site (say, e Harmony or Match.com) as well as one niche service, such as Cupidtino, which brings Apple-product obsessives together, or the unapologetically elitist Sparkology (the site's men—but not its women! "Changing sites from time to time, and then revisiting, is the best strategy," says Davis. Ace Your Profile"Your user name is going to inspire them to click," says Davis, who suggests a terminology mash-up (e.g., Sporty Smile).