Black Berry 10 was meant to replace the aging Black Berry OS platform with a new system that was more in line with the user experiences of modern smartphone operating systems.
The first BB10 powered device was the Black Berry Z10, which was followed by other all-touch and keyboard-equipped models; including the Black Berry Q10, Black Berry Classic, Black Berry Passport, and the Black Berry Leap.
The Black Berry line traditionally uses a proprietary operating system developed by Black Berry Limited known as Black Berry OS.
Although identical in appearance to the 950, the 850 was the first device to integrate email and the name [email protected] Pager was no longer used to brand the device.
The first Black Berry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany.
The trackwheel was replaced by the trackball with the introduction of the Pearl series, which allowed four-way scrolling.
The trackball was replaced by the optical trackpad with the introduction of the Curve 8500 series.
In early July 2014, the Tech Crunch online publication published an article titled "Black Berry Is One Of The Hottest Stocks Of 2014, Seriously", following a 50 percent rise in the company's stock, an increase that was greater than peer companies such as Apple and Google; however, an analysis of Black Berry's financial results showed that neither revenue or profit margin were improved, but, instead, costs were markedly reduced.
During the same period, Black Berry also introduced the new Passport handset — consisting of a 4.5 inches (11 cm) square screen with "Full HD-class" (1,440 x 1,440) resolution and marketed to professional fields such as healthcare and architecture — promoted its Messenger app and released minor updates for the BB10 mobile operating system.
Both models consist of touch screens: the Z10 features an all-touch design Largely due to lower than expected sales on the Z10, Black Berry announced on September 20, 2013 that 4,500 full- and part-time positions (an estimated 40% of its operating staff) have been terminated and its product line has been reduced from six to four models.
On September 23, 2013, Fairfax Financial, which owns a 10% equity stake in Black Berry, made an offer to acquire Black Berry for .7 billion (at .00 per share).
The next device to be released was the [email protected] Pager 950, on August 26, 1998.
The very first device to carry the Black Berry name was the Black Berry 850, an email pager, released January 19, 1999.
Following the announcement, Black Berry announced an acceptance of the offer provisionally but it would continue to seek other offers until November 4, 2013.