“I grew tired of downloading all these dating apps that basically provided the same function – swipe if he’s hot,” said Shannon Ong, founder of The Catch, in a statement. The next stage allows personality to become as important as appearance and credentials. She then chooses the winner based on their answers, and he is added to a chat with the woman.
(The male contestants are able to avoid open rejection, as their answers are anonymous).
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You've Got Mail aside, it's difficult to think of a movie about online dating that could make us swoon the same way that we do at When Harry Met Sally or Roman Holiday or The Princess Bride (admit it - comedy movie or not, the Dread Pirate Roberts is still sexy as hell).
That's where Shannon Ong, founder and CEO of The Catch, comes in.
“Dating is much more than just a swipe right or left based on looks.
People are made to feel special and important in the act of getting to know each other, which is why The Bachelor is so successful.
In the same way that it's impossible to choose a show to watch on Netflix with ads for 30 other shows flashing on the screen, it's hard to focus on selecting that one great match when you can already see 30 other potentials lined up behind them.
Not to mention that the digitalization of dating culture makes the whole thing sound pretty, well, technical.
Early access was given to several colleges within California, where The Catch already has established ambassadors.
Along with other female-focused dating apps, like Bumble, The Catch gives the main control to the female user, but it sets itself apart from other apps on the market by offering a multiplayer “game” that lets women ask men questions they care about. So I created a cross between ‘The Dating Game’ and ‘The Bachelorette,’ where ladies can meet gents.” The selection process is narrowed down to four men who, based on their profiles, might be a good match.
Advisors include Yu Kai, a gamification expert, and Sepi Nasiri, serial entrepreneur and former vice president of Women 2.0.