In the laboratory that the Hindi mainstream cinema has become, a Rs 3 crore Hazaaron Khwaishen Aisi can have an audience, as can a Rs 13 crore Kaal.A Narain, who had to borrow a Mercedes from actor Anil Kapoor and clothes from her parents, can make a film, as can a Sanjay Dhoom Gadhvi with Yash Raj's big bucks.In a raucously funny way, watch him dance and prance around as an eyebrow-ring studded baby in his mother’s womb.
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Her forthcoming film, Kal- Yesterday and Tomorrow, which is generating the kind of advance buzz that Hazaaron Khwaishen Aisi did, refers to her own growing up years.
"We didn't spend all our time in Baristas or discos," she says.
At various points they also sport built-in merchandising ops like a Landcruiser, a Sony Handycam, and a Sony laptop.
The only reason they don't flaunt the all-time favourite youth techno toy, a mobile phone, is that there is no cellular network in Corbett National Park, where much of the movie was shot. For cool-hunting filmmakers-an Adlabs multiplex study says 50 per cent of all footfalls belong to those between 18 and 30 years, while a Shringar Cinemas' study last year showed that the 18-35 age segment is the biggest spender.
When Narain's characters hang out, they do so on rooftops. When they want nostalgia, they shoot each other on a handycam.
This is the variety Mani Ratnam's Yuva failed to capture, caught up in its po-faced attempt to say too much about too many issues.Unlike the youth of the 1990s immortalised by Dilwale Dulhaniya Le Jayenge (1995), it is not just about conservatism.Or as a character in Sudhir Mishra's eviscerating Hazaaron Khwaishen Aisi puts it, "It's not only about an English education and loving one's family." It is about consumerism and aspiration.He understands what works."Yet, despite the carpet bombing of movies such as Dhoom (500-odd prints released in India and abroad) and Kaal (400-odd prints), there is space for a smaller cinema which rings equally true for young people.Take Hazaaron Khwaishen Aisi, where three youngsters in the '70s live out their love lives against the backdrop of the Emergency, the naxalite movement and forced family planning.It is a world where actors don't emote, they have an attitude.