In 2010, e Harmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation.The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.
About one in five people are not suitable for the service for reasons including that the user is currently married or has been married more than four times, provides inconsistent answers in the profile, is homosexual, fails its "dysthymia scale," or is identified as possibly having "severe depression." Warren originally explained that he had done extensive research on heterosexual marriage but does not know enough about homosexual relationships to do same-sex match-making which "calls for some very careful thinking. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it." Theodore B.
Very careful research." In a separate interview, Warren went into more detail on his own views, noting that "cities like San Francisco, Chicago or New York... Olson, an attorney for e Harmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation.
Warren closed unprofitable international operations, switched advertisers, made changes to the board, No independent studies of e Harmony's methods or success rates have been published.
Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.
Over the last three years, new memberships, retention rates and time spent on the site decreased, primarily due to increased competition.
In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.
In the late 1990s, after more than 35 years of work as a clinical psychologist and marriage counselor, Warren decided to test his theory that certain characteristics can predict compatibility and lead to more satisfying relationships.
After three years of research in collaboration with Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company’s matching system.
Using Laurence Iannaccone's original idea that success of fundamentalist churches is explained by the high demands imposed on their members, Kanazawa hypothesizes that a similar self-selection mechanism is at work with e Harmony: "they select their members very carefully, and only admit those who are very committed (or desperate; if anyone who chooses to join e Harmony is truly desperate to get married, then it can potentially and partially explain why it produces such a high proportion of all marriages in the US)." Another factor suggested by Dan Ariely is the limited choice of partners offered, which may make the decision easier for some.[unreliable source] e Harmony’s smartphone App allows those registered with the online dating service to access their accounts at any time or place.
In addition to an ease of access, some of the features that the App includes are: the capability to upload and delete photos, sorting through matches, reviewing new matches, and free communication via a chat component.
Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also notes that, like e Harmony, Compatible Partners attracts high-quality customers.