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It has over 34,000 specialized groups and over 150,000 live networking events each year.

Strengths: XING adds new developments to their platform on a regular basis.

But once you’ve figured it out, it can be a good tool.

Weaknesses: Not as widely-adopted as some other platforms such as Linked In.

Bing: Bing, Google and Yahoo aren’t technically social media platforms, but they are tools that can be used to promote your product or service, so we’re including all three in this overview.

Weaknesses: It has a small (but growing) user base.

Facebook: Mark Zuckerberg started Facebook out of his dorm room for his fellow students at Harvard.

The technique for using any search engine to promote your product or service is the same so you’ll want to optimize your website so that the search engines see it.

By doing so, you’ll drive traffic to your website from the people doing searches on specific topics.

Ning: This site connects groups of people who are passionate about particular interests, topics or hobbies.

Co-Founded by Marc Andreessen, who helped launch Netscape.

Weaknesses: It may not be the best social networking platform for business. They’ve been around since 2003, which, in social media terms is also known as “since the beginning of time.” Strengths: Everybody’s on Linked In.

Weaknesses: Most people have trouble knowing what to do with Linked In after they upload their business information.

Today, toddlers to grandmothers can be found on Facebook.

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