They may find your site through a search engine or may be referred by a friend. Corante.) more detailed analysis of these figures is given here. id=452781 Member acquisition campaign (new dating web site) ? Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments.
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For example you need to know how many members are coming from the various paid sources and how many you are getting for free.
You many find that you are recruiting members that cost you nothing in marketing costs. id=400173 Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice.
I do have more information available if needed, and if you are able to advise effecting co-registration programmes or guaranteed signups etc / or any other solid marketing information that other similar sites are using, it would be most helpful! Regards Martin calculate the average length of stay you need to add up how long each paid member stays for and divide by the number of paid members.
Suppose you have 100 paid members 50 join for 2 months, 10 for 3 months, 5 for 4 months, 10 for 6 months, 20 for a year. Suppose for every 100 free members, 5 became paying members. You therefore need to recruit 20 (100/5 = 20) free members to get one paying member.
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(50 x 2) (10 x 3) (5 x 4) (10 x 6) ( 20 x 12) = 450 450/100 = 4.5. The cost of recruiting the one free member must be less than 135/20 = 6.75 in order to make a profit.