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The basic version of the app is free, but users can pay $9.99 a month for access to premium features, including advanced filters, account verification, and read receipts that show when a message recipient has opened the message.
Arranging a date will be as easy as ordering "a pizza or a cab," said Clover Chief Executive Isaac Raichyk.
Match is a subscription-based service that starts at $23.99 a month if users subscribe for three months; OKCupid offers a free and premium version, which starts at $7.95 a month.
The New York-based Internet and media company Inter Active Corp, or IAC, is the largest player in the online dating industry and owns both brands, with a majority stake in Tinder.
Dating consultant Steve Dean said sites such as OKCupid and remain popular because they give users control over their matches.
Dean said if the sites' algorithms determine he's a strong match with someone, he knows he'll have an enjoyable date, even if romantic sparks don't fly.
One of the more frequent reports, however, was of police officers. As the Tuesday afternoon rush hour approached, the Waze traffic map for the San Fernando Valley was lighting up with users reporting fender-benders, stalled cars, scattered debris and other commuter obstacles.
One of the more frequent reports, however, was of police officers. (Veronica Rocha and Richard Winton)This approach to online dating may seem brazen, but an increasing number of apps are heading in a similar direction in a bid to carve out their own piece of the online dating pie, which was worth more than billion as of 2014 and growing at 5% each year.
Whim, which will launch as a subscription service priced from to a month (depending on how many months users commit to), has no detailed profile pages. Users choose which nights they're free for a date and are then presented with pictures and short descriptions, one candidate per screen.