Social media is the number one activity online (surpassing porn). With 65% of all searches, Google’s integration of real-time conversations is potentially a real game-changer.
Personally, I never felt impressions or click-throughs were a valid measurement of ROI in the digital world.
Yes, there is something to be said about the value of people just seeing your brand but I’m not convince this is enough to justify the costs.
If the copy is clever, the imagery provocative, and the message on point, you can acquire mind-share in the reader’s brain (whether she realizes it or not). In short, display ads have their place in the marketing mix.
Mind-share is fleeting in our information saturated world (the average American is exposed to over 3,000 commercial messages a day, blah, blah, blah) which is why you must repeat your message often and everywhere. But to be truly effective at engagement, think outside the box.
This centrally located hotel has 44 smart and clean rooms, of which 3 have fantastic seaviews and are highly recommended for visitors who are on short visits or who expect to spend most of their time out on day-trips.
The pool is of a size normally expected to be found in a house's back garden rather than in a resort, so this is not a resort for those who like to lounge around the pool while on holiday.
, Yellow Pages | posted in Advertising, B2B Marketing, Internet Marketing, Web Design and Development Cool new tool for search behavior insight and keyword optimization from Yahoo! Clues allows you to enter one or two keywords and graphically compare search behavior by a variety of aggregated data such as gender, age, location, income level, search flow, and related searches. This means US Internet ad spending will total .1 billion this year, after declining 3.4% last year.
If you think Google Ad Words Keyword Tool is great, you’re going to love Yahoo! Google’s reported 21% jump in net US ad revenue for 1Q10 (compare this to the 5.3% gain in last year’s Q1) was a the impetus for e Marketer to re-evaluate how fast the sector is rebounding.
A plumber may very well benefit expanding their listing to include neighboring towns.
Regardless, we recommend to all our clients that they claim these free listings if for no other reason than to protect their brand, ensuring all the information is up to date, including the links to their site, blog, Facebook profile, and online store.
Google and company now give greater weight to the quality of inbound links not just quantity, meaning that it is better to have links from sites and blogs well-established as authoritative sources (e.g. Claim Your Listings, Build Your Inbound Links So, having links from authoritative sources increases ranking and visibility on search sites which in turns drives quality visitors. Here is my shortlist of free listings worth claiming: I suggest you search for your listing first before creating a new one; start with your business address and if it is not there, try your personal address.